Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of ecommerce companies are turning to server-side monitoring as a method to improve their data collection processes. While it requires much more technical knowledge than routine GTM and may introduce extra expenses, it can cause better precision and even more trusted information
Pixel monitoring uses a piece of code to register conversions on your web site. It's very easy to establish and much less prone to ad blockers.
1. Much more precise information
The standard approach of tracking conversions on a website, using pixels, is having difficulty with altering web browser personal privacy plans. This suggests that the information being sent out to Google Advertisements, Facebook Manager and various other platforms is less accurate than it should be.
Server-side tracking is a much more protected choice that assists to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other security measures. This provides more accurate data and a more complete picture of user journeys across channels.
In addition, this type of monitoring permits businesses to track conversions beyond the internet site, such as call and in-store brows through, which can be hard for pixel-based monitoring. This adaptability offers marketing experts extra possession over the information they send out, and makes it much easier to abide by different data legislations. It's also a lot less at risk to fraudulence, as it's harder for deceitful stars to control the system by altering the postback URL.
2. Better control over information.
Server-side monitoring enables companies to gather and enrich data prior to sending it to third-party analytics/advertising systems. This enhances data completeness and accuracy, which can aid marketing experts make even more educated advertising decisions.
Traditional pixel monitoring counts on JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are commonly obstructed by ad blockers, which can result in information collection disturbances and incorrect results. Server-side monitoring makes it possible for services to bypass these restrictions and provide accurate, regular information that is less susceptible to disturbance.
This kind of tracking also permits services to track conversions that occur outside of the website, like call and in-store purchases. This is important given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is more trusted for services seeking to adjust to these changes.
3. Less vulnerable to scams
Server-side monitoring allows companies to adjust information payloads prior to it reaches 3rd party endpoints, enhancing safety and security and personal privacy. This is particularly important as various internet browsers and platforms significantly alter how they take care of cookies. For instance, in iphone 14, Safari will just deliver first-party cookie information and will not permit pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your site.
On top of that, server-side tracking allows you to catch customer data straight on your own web servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy offenses.
A server-side tracking system is a collection of instructions that informs your site's web server what events to tape. This data is after that sent to analytics tools like Google Analytics and Facebook Business. It's likewise made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative approach that uses a little item of code on your website to accumulate data from search engine marketing automation customers.
4. Easier to carry out
Server-side tracking is a data collection procedure that happens on the web site's own web server, bypassing internet browser constraints. This means that information accumulated by the website/app is first sent to the web server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it decreases the range of data administration and offers organizations much more control over transmission, making it usually more trustworthy. As a result, it's less vulnerable to information challenges triggered by points like a broken connection or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your business can collect real-time conversion information similarly that you would with pixels or a cookie, however this is after that passed straight to your marketing and advertising tools on the web server. This permits you to have more precise information and aids ensure compliance with personal privacy regulations such as GDPR. Furthermore, it likewise stays clear of the tracking restrictions enforced by internet browsers and advertisement blockers.